Alexan Kolancian

I designed my company’s new business card layout. My initial idea involved using black to make the logo pop. However, with many compromises, we ended up with an elegant white on thick cardstock.

The Metropolitan Music Community received a grant from the Brooklyn Arts Council for promotional print and digital materials for their 10th Anniversary concert and season. After consulting with their board members and marketing committee, I developed a dramatic, dual-function, french-fold style printed piece that served as both a brochure and promotional poster. The design focuses on musical instruments and the variety of people and places of their home borough, Brooklyn. The printed piece was distributed throughout the tri-state area and I reconfigured the imagery for digital promotion on social media and the digital displays at the Brooklyn Academy of Music for the organization’s gala.

Over the years, I’ve created layout designs in Imagecircle for H&M’s retail marketing. Printed materials include coupon cards, flyers, vinyls, posters, lanyards, billboards, and other promotional offers.

The Clarion Music Society had asked me to design a tri-fold brochure that would include the upcoming important events of the year. In addition to giving them out at performances, they wanted the project to be mailable as well. I also created the cover of their most recent Grammy nominated album for Naxos records.

At Imagecircle, I designed, retouched and prepared files to be printed and installed for NYC bus shelters of this local advertisement.

For over four years now, I have designed a fresh new look for Inside Broadway’s marketing collateral. Because the organization is focused on kids learning the fundamentals of making a musical, I believe using a colorful, illustrative approach would be the best way to catch the eyes from students and adults. Designs range from the numerous show logos, flyers and social media images.

A local Pasty Chef within NYC needed to brand herself. I created this logo and color scheme based on what would make the eye pop. The ideal design for her was to create something that would stand out and make the viewer hungry when looking at it. Mission accomplished!

Inside Broadway needed me to design their 2018 Beacon Awards with a fresh new look!

For the 125th Anniversary, I created promotional print and digital collateral for their global event.

Designed a booklet for H&M’s Black Friday promotion for their retail target market.

A client needed to brand himself involving logo design and business cards.